Black Friday Cyber Monday (BFCM) is the biggest shopping season of the year. Every brand, small or large, tries to grab customer attention and retain them with huge discounts, fast delivery, and exclusive offers. But BFCM 2025 is expected to be even more competitive. More shoppers are online, more brands are spending on ads, and customers are now looking for smarter deals rather than just “the biggest discount.”

To help brands prepare better, here are 15 powerful yet easy-to-apply BFCM tactics for 2025. Every tactic includes a simple explanation and a real example so you can understand how it works and apply it quickly.

Submit Your BFCM Deal Here: Google Form Link

1. Start Holiday Teasers Early

The earlier you start preparing your audience, the better they respond when the sale goes live. Customers love excitement, surprises, and hints about what’s coming.

You can start 2–4 weeks before BFCM by sharing:

  • Countdown posts
  • Short teaser videos
  • “Guess what’s coming” stories
  • Sneak peeks of upcoming deals

Why it works:
It warms up your audience and keeps your brand top-of-mind.

Live Example:
Gymshark often starts posting teasers one month before BFCM, building hype long before the sale begins.

2. Segment-Based Discounts

Not all customers are the same. Your best customers deserve a better offer, while new customers may need a different kind of deal.

Create segments like:

  • New users
  • VIP customers
  • Repeat buyers
  • Cart abandoners
  • High-value customers

And offer each group a personalized discount.

Why it works:
Personalized offers feel more meaningful and often convert at a higher rate.

Live Example:
Sephora gives early access to its loyalty members before opening the sale for everyone else. This makes customers feel valued.

3. Flash Sales & Lightning Deals

A flash sale is a short-term offer available for only a few hours. This tactic creates urgency and encourages immediate purchase.

You can run:

  • Hourly deals
  • Mystery deals
  • “Deal unlocked at 6 pm” promotions

Why it works:
People love limited-time offers because they don’t want to miss out.

Live Example:
Amazon runs hourly Lightning Deals during Black Friday, which bring customers back to the website again and again.

4. Add Social Proof & UGC to Your Website

During BFCM, customers visit many websites and see hundreds of products. To stand out, you must show trust.

This is where UGC (user-generated content) helps:

  • Real photos
  • Real reviews
  • Real customer videos
  • Instagram posts
  • TikTok product clips

Embedding UGC builds trust faster than any ad.

Why it works:
People trust real customer experiences more than brand promises.

Live Example:
Fashion brands often use Taggbox to embed Instagram reviews and customer photos on product pages, which increases conversions.

5. Bundle & Save Offers

Instead of selling products one by one, offer a bundle that helps customers save more.
For example:

  • “Buy 2, get one free.”
  • “Full routine kit”
  • “Best-seller bundles”

This boosts the average order value (AOV) and makes customers feel they’re getting more for less.

Why it works:
Bundles feel like a great deal, especially when savings are clearly visible.

Live Example:
Skincare brands offer a “Cleanser + Serum + Moisturizer” kit at 30% off, which always sells extremely well during BFCM.

6. Recover Abandoned Carts Automatically

Cart abandonment is highest during BFCM because people compare prices across multiple websites.
Use automation tools to recover them through:

  • Email reminders
  • SMS
  • WhatsApp messages
  • Push notifications

Add a small incentive like:
“Your item is still in the cart. Here’s 10% off if you complete the purchase now.”

Why it works:
Reminding the customer at the right time helps recover sales you almost lost.

Live Example:
Shopify stores often send a 20% off coupon within 30 minutes of an abandoned cart.

7. Free Gift With Purchase (FGWP)

Everyone loves gifts. Adding a freebie to the minimum order value instantly boosts conversions.

Examples of gifts:

  • Free mini product
  • Free accessory
  • Free samples
  • Free surprise gift

Why it works:
It pushes customers to increase their cart value to reach the “gift” threshold.

Live Example:
MAC Cosmetics offers a free mini lipstick with orders over $50, increasing average order size.

8. Limited-Time Free Shipping

High shipping costs are a significant reason why customers abandon carts.
Offering free shipping, especially during limited-time offers, can massively boost sales.

You can offer:

  • Free shipping for 48 hours
  • Free shipping above $49
  • Free shipping only for app users

Why it works:
Customers feel they’re saving money even without a discount.

Live Example:
H&M runs “free worldwide shipping for 48 hours” during Cyber Monday.

9. Offer Buy Now, Pay Later (BNPL)

With rising inflation, many customers prefer paying in installments.
Add BNPL options like:

  • Klarna
  • Afterpay
  • PayPal Pay Later

Offer 0% interest during the sale.

Why it works:
BNPL makes expensive products feel more affordable.

Live Example:
Electronics brands run “0% EMI for BFCM week,” increasing purchases for higher-priced items.

10. Influencer & Creator Promo Codes

Influencers help brands reach new audiences quickly. During BFCM, collaborate with creators to share special discount codes.

Types of campaigns:

  • “BFCM Only” codes
  • Reels explaining the deal
  • YouTube shoutouts
  • Product reviews + discounts

Why it works:
People trust their favorite influencers and are more likely to buy with their codes.

Live Example:
A fitness brand shares unique BFCM discount codes through wellness creators on Instagram Reels.

11. Create a Dedicated BFCM Landing Page

Instead of spreading deals across multiple pages, create a single BFCM page for all offers.

Include:

  • Sale countdown
  • Top deals
  • Product categories
  • Trust badges
  • UGC
  • BFCM FAQs

This page becomes:

  • Your SEO target page
  • The page you run ads on
  • The page you share through emails

Why it works:
A clear and organized landing page improves conversions.

Live Example:
Best Buy creates a dedicated Cyber Monday page weeks before the sale to build anticipation.

12. Offer Early Access to Email/SMS Subscribers

People love feeling “exclusive.” Give your subscribers early access to the sale.
This can be:

  • 2 hours early
  • 12 hours early
  • 1-day VIP sale

Why it works:
It helps grow your email + SMS lists and builds loyalty.

Live Example:
Zara gives early access to app users and SMS subscribers before opening the sale for everyone.

13. Optimize Mobile & Checkout Experience

Most BFCM shoppers in 2025 will shop on mobile phones.
A slow website or a long checkout form can easily frustrate buyers.

Improve:

  • Page loading speed
  • Mobile navigation
  • One-page checkout
  • Auto-fill forms
  • Multiple payment methods

Why it works:
Faster checkout = fewer drop-offs = more sales.

Live Example:
Nike’s app uses one-page checkout, making the shopping experience super smooth even during BFCM traffic spikes.

14. Run Retargeting Ads for Warm Audience

Before BFCM, millions of people will visit your website. But most will leave without buying.
Run retargeting ads to bring them back.

Retarget:

  • Website visitors
  • Product viewers
  • Cart abandoners
  • Social media engagers

Why it works:
Warm audiences convert cheaply and faster than cold audiences.

Live Example:
Home décor brands retarget product viewers with ads like “Lowest price today only—don’t miss out.”

15. Post-BFCM Extended Sale

After Black Friday and Cyber Monday end, many customers still want to buy but missed the sale.
Run a short “Extended BFCM Sale” for 48–72 hours.

Offer:

  • Final clearance
  • Last-minute deals
  • Limited leftovers
  • Secret discounts

Why it works:
It helps you clear remaining inventory and capture last-minute shoppers.

Live Example:
Brands run a “BFCM Extended Sale” to sell leftover stock and boost final-week revenue.

Conclusion: Win BFCM 2025 With Smart Planning

BFCM 2025 is not just about offering the most significant discount.
It’s about:

  • Smart personalization
  • Trust-building through UGC
  • Smooth mobile shopping experience
  • Strong reminders
  • High-speed checkout
  • Strong retargeting

Using these 15 tactics together will help you:

  • Attract more customers
  • Convert them faster
  • Increase order value
  • Build long-term loyalty

Start preparing early, create meaningful offers, communicate clearly, and focus on customer experience.
That’s the winning formula for BFCM 2025.