I am sure we have all heard about Starbucks, Coke, GoPro, and all the other examples of UGC campaigns a lot; it’s time to take it up a notch and see a few examples that no one else has talked about yet. So here you go; I have handpicked my favorite ones that you will read about on UGC101 for the first time. Let’s go!

1. Snickers: Rookie Mistake

snickers: Rookie Mistake

Snickers has just launched a new and super creative UGC campaign, the “ROOKIE MISTAKE,” it encourages user participation and playfully recognizes common mistakes or humorous moments. It asks users to share their “Rookie Mistakes,” such as posting tailgating pictures on a “sick” day. 

The campaign maintains a light-hearted and playful tone, which aligns with Snickers’ brand identity as a fun and satisfying snack.

Here are some key elements and features of the campaign:

1. Weekly Prizes and Engagement: This UGC campaign allows users to win weekly prizes, creating an incentive for participation.

2. “ROOKIE MISTAKE WEEKLY SWEEPSTAKES”: The campaign includes a “ROOKIE MISTAKE WEEKLY SWEEPSTAKES” where participants can win NFL merchandise.

Recognizing and celebrating “mistakes” humanizes the brand and helps connect with its audience humorously.

3. Exclusive Super Bowl Experience: The season ends when the campaign designates a “Rookie Mistake of the Year” winner.

This is a unique prize for the winner because it includes an exclusive on-field experience at Super Bowl LVIII —something that most fans can only dream about.

4. Social Media Integration: The campaign has a social media presence as it uses Twitter and Instagram to interact with the users and encourage them to keep posting their humorous content.

Overall, this campaign is one of my favorites because it is a clever way for Snickers to engage with its audience, encourage user participation, and generate content that resonates with its target demographic. 

By encouraging users to share their “Rookie Mistakes,” Snickers creates an entertaining and relatable relationship with its customers.

2. Nelson Kootenaylake 

Nelson Kootenaylake 

This UGC campaign is a fun and interactive way to engage users in exploring a region while promoting local businesses and generating user-generated content through photos and social media sharing.

It encourages participation and helps create a sense of community among those exploring the area.

People can get a ‘big Kootenay Lake sticker map’ and one “mini” sticker in any participating business shop. Then, they are invited to tour the region and acquire all four mini stickers placed on their big map sticker.

Users should then put stickers after completing the map on various surfaces such as their car, bike, computer, helmet, etc.

Then, all they have to do is photograph either their complete map or where they have put the stickers and then use the #FindingAwesome hashtag to enter a contest for a nice local gift.


The campaign involves various local businesses that provide the stickers and serve as participating locations. The campaign promotes exploration of the Nelson & Kootenay Lake region, encouraging users to discover hidden gems and enjoy the local offerings.

It is a great way to attract users to explore that region and support local businesses by collecting their UGC through pictures and social media sharing. It allows people to participate actively and creates a feeling of togetherness among the visitors.

3. Experience Wakefield

ugc campaign examples

This cute woofy campaign is perfect for our pet parents as it is a guide that points out all the pet-friendly places in the district of Wakefield, so the next time you plan to go there with your dog, make sure to keep this guide handy. 

Wondering who wrote this guide? None other than our fellow pet parents. Let’s find out how.

The User-Generated Content (UGC) campaign showcased in this guide highlights dog-friendly establishments in the Wakefield district. It provides a platform for visitors and patrons to share their experiences and photos of their dogs enjoying the dog-friendly cafes and pubs in the area. The UGC campaign aims to:

A. Promote Dog-Friendly Establishments: The campaign highlights the existence of cafes and pubs in the Wakefield district that allow dogs, thus giving dog owners suitable venues to visit.

B. Showcase User Experiences: This campaign gives its viewers authentic and relevant content by posting photos and experiences of customers who have taken their dogs there.

C. Create a Dog-Friendly Community: It builds a sense of belonging among dog owners and other pet lovers who love dogs by showcasing them in different settings. This may foster a sense of oneness in people who love these places.

D. Provide Visual Testimonials: The UGC campaign acts as visual proof of the dog-friendly policies and practices within the premises of these hotels. Through this, other potential visitors may see the experiences of other individuals with their dogs while visiting the city of Newport.

E. Boost Business for Dog-Friendly Establishments: The campaign can also promote these businesses and show that patrons of the featured cafes and pubs are having a good time, which will further encourage people to walk around and patronize the featured cafes and pubs.

Overall, the UGC campaign is a good way for dog owners to find out about dog-friendly places in the district of Wakefield through real experiences and photos that build a community feel and support these businesses.

4. Kylie Cosmetics 

ugc campaign examples

The fashion and beauty mogul Miss Kylie Jenner is known for being the youngest self-made billionaire because of her beauty brand, “Kylie Cosmetics.”

Kylie Cosmetics rose to fame right after its launch, and the hype hasn’t died yet. Wanna know why? The answer is clear: they have always focused on UGC.

From the beginning of this brand, she has always been active in sharing reviews on her socials. This built credibility and trust in her brand and made her users feel more connected to her brand.

Even now, if you visit her brand’s Instagram page @kyliecosmetics, you will find many videos that have been created by her users who loved her products, and then she went ahead and reshared them. 

By adopting the UGC strategy in her marketing efforts, she has created a community of loyal users who are interested in beauty products, which is a huge asset to her. 

When she launches a new product, she sends her loyal users a PR package, which they later review, and she gets her UGC! We have got a lot to learn from this young billionaire! Want to streamline your UGC campaigns as well?

5. Disney 100 TikTok

Disney 100 TikTok

Only a few months ago, our dear Disney celebrated its centennial, having entertained us for a while, and as a follow-up, they launched a new UGC campaign.

They partnered with TikTok for this UGC campaign called Disney100. In this, Disney fans engage with and create content related to Disney’s brands, movies, characters, and experiences.

They can make their own videos using Disney music and effects, enter trivia contests, and collect “character cards.” this UGC campaign allows users to interact with Disney products actively.

The campaign creates a platform where Disney fans on TikTok can get to know each other and bond over their love for Disney.

Overall, Disney100 activation on TikTok is a creative approach that helps Disney capitalize on enthusiasm among their fans and involve them to be active participants in the consumption of Disney’s content on TikTok.

Such a UGC campaign can engage consumers and build community among fans for the brand involved.


All these examples of UGC campaigns have different target audiences, motives, and processes, but one thing is common in all of them: ” gamification.” 

All big-shot brands these days understand the importance of having a community of loyal users, and what better way of doing that than involving the users in the marketing itself? This is why gamification always works.