The landscape of video marketing tools is constantly evolving, with new trends and technologies emerging every year. In 2024, staying ahead of the curve is more crucial than ever. To help you create compelling videos, engage your audience, and achieve your marketing goals, we’ve compiled a list of the best video marketing tools you need in your arsenal:

List of Video Marketing Tools:

1. Biteable:

These user-friendly UGC platforms offer drag-and-drop editing, pre-designed templates, and stock footage, making them ideal for creating professional-looking animated explainer videos and social media graphics, even without prior design experience.

Biteable - Video Marketing Tools

2. Loom:

These screen recording tools are perfect for creating quick tutorials, product demos, and internal communication videos. They allow you to record your screen and webcam simultaneously, adding narration and annotations for a clear and engaging experience.

Loom - Screen Recording

3. Wistia:

Go beyond basic video hosting with these platforms that offer advanced analytics, the free video marketing tools, and customization options to optimize your UGC video strategy. They also provide lead capture forms and email marketing integration for turning viewers into leads.

Wistia - Video marketing tools

4. Vyond:

If you’re looking to create character animation short-form videos, these tools offer user-friendly interfaces and pre-built characters to help you bring your stories to life. They are ideal for explainer videos, product demos, and even marketing presentations.

Vyond - Best video marketing tools

5. Kapwing:

These online tools leverage AI content creation tools to help you quickly create engaging videos from text, articles, or social media posts. They automatically generate video snippets, and add music and effects, saving you valuable time and resources.

Video marketing platform


These AI-powered transcription video marketing tools transcribe audio and video recordings quickly and accurately, saving you valuable time and effort. They can be particularly useful for creating subtitles and captions, generating transcripts for interviews and webinars, or even repurposing video content for blog posts or articles. - Video marketing tools

7. Twitch

Twitch offers a unique opportunity to interact with your audience in real-time, build a stronger community, and host engaging events. These platforms provide the necessary tools to stream live video content, chat with viewers, and record your sessions for future use. They can be ideal for product launches, Q&A sessions, live tutorials, or even behind-the-scenes glimpses into your brand story.

Twitch - video marketing tools

8. VidIQ:

These browser extensions provide valuable insights and features specifically tailored for YouTube UGC creators. They offer functionalities like keyword research, competitor analysis, A/B testing for thumbnails and titles, and even card and end screen optimization, helping you improve your video SEO and reach.

VidIQ - best video marketing tools

9. Tribe:

Leverage the power of UGC by collaborating with UGC creators who can create authentic and relatable content featuring your brand. These platforms connect you with relevant creators, streamline the collaboration process, and help you manage UGC campaigns effectively.

TribeGroup - best video marketing tools

10. Buffer:

To ensure consistent video posting and engagement across various social media platforms, utilize scheduling tools to manage your content calendar, schedule posts in advance, and track performance across different channels.

Buffer - Video marketing tools

11. Descript:

This innovative platform combines powerful editing tools with transcription and text editing capabilities, making it ideal for creating polished videos with accurate subtitles and captions. It allows users to easily edit both audio and video tracks directly from the transcribed text, streamlining the workflow and improving accessibility.

Best video marketing tools

12. Lumen5:

These tools take your text content and turn it into visually engaging social media videos with text animations, images, and music, allowing you to repurpose existing content and expand your video reach. They are perfect for creating quick social media teasers, quote videos, and even short announcements.

Lumen5 - Video marketing tools

13. Pexels:

These high-quality stock footage and image libraries offer royalty-free media to enhance your video productions. They provide a vast collection of diverse visuals, allowing you to find the perfect shots to complement your message and elevate your video’s professional look.

Pexels - top video marketing tools


Royalty-free music libraries like these offer a wide range of soundtracks and sound effects to add emotional depth and enhance the overall experience of your videos. They provide diverse music genres and moods, allowing you to find the perfect audio track that resonates with your target audience and aligns with your brand message.

15. InShot:

These mobile editing apps offer powerful editing features on the go, allowing you to create and edit videos directly from your smartphone or tablet. They offer basic tools like trimming, cutting, adding text, and transitions, making it easy to create engaging short-form content for social media platforms like Instagram Reels and TikTok.

Inshot - Video marketing tools


By incorporating these top tools into your video marketing strategy, you can create engaging and effective videos, reach a wider audience, and ultimately achieve your marketing goals in 2024 and beyond.sharemore_vert