According to a recent study, UGC videos are more successful in producing emotional intensity—84% for UGC compared to 77% for branded content.
Now that you know what it’s worth, let’s discuss “What’s the user-generated video?”
User-generated video content (UGVC) refers to videos not produced or owned by brands or professionals but generated by consumers or users. Users freely produce its content, usually related to individual cases, personal views, reviews, or creativity. This type of content has gained immense popularity due to the widespread use of social media platforms that allow users to easily create, share, and engage with videos.
What Is UGC Video?
UGC Video refers to videos created by consumers, not brands or professionals. It encompasses a diverse range of authentic and relatable content, including product reviews, creative expressions, challenges, personal stories, and collaborative projects. UGC Videos are characterized by their genuine nature and are often shared on social media platforms.
How Much to Charge for UGC Video?
The price can vary greatly depending on several factors, including:
Your Experience:
- New creators: Beginners typically charge between $50-$150 per video.
- Established creators: Creators with experience and a strong portfolio can charge significantly more, ranging from $500-$3000+ per video.
Content Complexity:
- Simple videos: Shorter, unscripted videos require less time and effort, so they cost less.
- Complex videos: Videos with scripts, props, special effects, or editing add to the production cost and will be priced higher.
Video Length:
- Short videos: Shorter videos (under 30 seconds) will typically cost less than longer ones (1-3 minutes).
Brand Budget:
- Small businesses: Smaller brands may have smaller budgets, impacting your potential charging range.
- Large companies: Larger companies often have larger budgets and may be willing to pay more for high-quality UGC.
Platform Usage:
- Personal use: Videos for personal use may command a lower price than those intended for commercial purposes.
- Branded content: Videos used in marketing campaigns typically cost more due to the associated usage rights.
Your Audience Size:
- Nano-influencers: Creators with under 10,000 followers might charge $50-$100 per video.
- Micro-influencers: Creators with 10,000-50,000 followers might charge $200-$500 per video.
- Macro-influencers: Creators with 50,000-1 million followers might charge $500-$3,000+ per video.
Additional factors:
- Revisions: Include the cost of potential revisions in your quote.
- Usage rights: Specify the usage rights granted to the brand (e.g., exclusive vs. non-exclusive).
- Licensing fees: Consider music or stock footage licensing costs.
Here are some resources to help you determine your UGC video pricing:
Types of UGC Videos
There are different types of UGC videos available on the internet, but these are the most beneficial for brands-
1. Product Reviews/Testimonials (UGC Video):
User-generated video content featuring firsthand experiences with products, offering authentic reviews or testimonials to assist others in making informed purchasing decisions.
2. Creative Expressions (UGC Video):
Original video content showcasing individual creativity and unique expressions, encouraging users to share their artistic talents, be it through visual arts, performances, or storytelling.
3. Challenges and Trends (UGC Video):
Videos addressing current industry challenges or exploring emerging trends, inviting users to contribute insights and engage in discussions on the latest developments.
4. Unboxing and Demos (UGC Video):
User-created videos capture the excitement of unboxing new products and providing demonstrations, allowing viewers to virtually experience the product before purchase.
5. Personal Stories (UGC Video):
Video narratives share personal experiences, emotions, and perspectives, fostering a sense of community as users connect through shared stories and relatable content.
6. Collaborative Projects (UGC Video):
Video content produced through collective efforts, showcasing collaborative projects where users come together to create, contribute, and share their skills or ideas in a joint venture.
Importance of UGC Video:
User-generated video content holds significant importance in marketing for several reasons:
1. User Generated Video Content is Inexpensive:
Cost-Effectiveness: It is generally cheaper compared to professionally made content. Production costs are irrelevant because users develop and distribute content free of charge for brands.
2. More Effective Than Brand-Generated Videos:
When it comes to user-generated video content, it performs better. Typically, people believe those of other consumers over information that is branded. These authentic user reviews and testimonials can substantially impact purchasing decisions.
3. Fulfills The Consumer’s expectations of User-Generated Content:
Consumers demand genuine, personable content in current digital environments. This expectation is met through user-generated videos, which are relatable and present an honest view of reality that consumers who prefer authenticity relate to easily.
4. Boosts Brand Authenticity & Dependability:
User-generated content is vital in marketing strategies – it makes brands seem authentic. Real people interact with and validate the brand, thus giving credibility and trust.
Brands can use consumer-generated videos to tell authentic stories and experiences of consumers with the brand to develop a close connection with their consumer group and build community around their brand.
UGC Video Examples:
1. Product Review Showcase:
A platform where users share detailed video reviews of various products they’ve personally used, offering insights into functionality, pros, and cons. Example: “TechGuruReviews.”
2. Artistic Expression Hub:
A community-driven channel featuring diverse creative content, from speed painting videos to music covers, celebrating individual talents and fostering a supportive creative environment. Example: “CreativeCanvasCollective.”
3. Industry Trends Vlog:
A video blog where users discuss and dissect current trends in their respective fields, sharing opinions, predictions, and engaging in lively discussions. Example: “TrendTalk360.”
4. Unboxing Enthusiasts Channel:
Dedicated to the excitement of unboxing experiences, users film their reactions and impressions while unveiling new products, providing a virtual unboxing adventure. Example: “UnboxJoyExplorers.”
5. Personal Journey Diaries:
Individuals sharing their life stories, struggles, and triumphs through video diaries, creating a supportive community around shared experiences. Example: “LifeLensStories.”
6. Collaborative DIY Projects:
A channel where users come together to collaborate on creative DIY projects, showcasing the process, challenges, and the final result of their collective efforts. Example: “CraftCrazeCollab.”
How to collect UGC Videos?
Collecting User-Generated Video Content (UGC) requires a thoughtful approach to engage your audience effectively. Here’s a detailed guide on different methods:
1. Influencer Marketing:
Collaborate with influencers within your niche or industry. These influencers can authentically showcase your products or services, encouraging their dedicated followers to create UGC Videos. By tapping into the influencer’s credibility and loyal audience, you can generate impactful UGC.
2. Hashtag Contests:
Initiate UGC campaigns or challenges with a specific branded hashtag. Encourage your audience to create UGC Videos using the hashtag, making it easy to track and gather content. Consider incorporating rewards for the best entries to boost participation and generate a buzz around your brand.
3. Visual Content Engagement:
Engage your audience with visually appealing templates or ideas that inspire them to create UGC Videos. Provide tools, filters, or templates that align with your brand, allowing users to express their creativity while ensuring a consistent visual style that reinforces brand identity.
4. Customer-Centric Content:
Shift the focus to your customers by inviting them to share their stories through UGC Videos. Request video testimonials or encourage users to narrate their experiences with your products or services. This approach not only creates authentic content but also strengthens the bond between your brand and its community.
5. UGC Platforms:
Leverage UGC platforms that streamline the process of collecting, moderating, and showcasing UGC. These platforms aggregate content from various social media channels, offering a centralized dashboard for content curation. With moderation features, you can select the most relevant and impactful UGC, ensuring only the best content is highlighted.
6. Collaboration with User Communities:
Actively engage with user communities related to your brand or industry. Participate in forums, online groups, or social media communities where your audience congregates. By building relationships and fostering a sense of community, you can encourage users to share their UGC directly with your brand.
7. Personalized Campaigns:
Craft personalized UGC campaigns that resonate with your audience. Tailor your approach based on your brand’s values and the interests of your target demographic. By aligning your campaigns with the preferences of your audience, you can stimulate organic and meaningful UGC creation.
Remember, the key to a successful UGC collection is fostering a genuine connection with your audience and providing them with the tools and incentives to express themselves creatively while interacting with your brand.
Platform for Collecting UGC Videos
Brands are sourcing user-generated video content from different platforms where users produce and exchange videos. Here are some primary platforms where UGC videos can be found:
- Instagram: User-generated videos are also a source of visual content on Instagram. UGC is available for brands among tagged posts, stories, reels, and IGTV. This platform can also assist in gathering UGC by engaging with users through branded hashtags or encouraging the tagging of users.
- TikTok: TikTok is famous for quick, appealing videos. Brands can seek UGC by searching for the trending hashtags related to the niche of brands, collaborating with UGC creators, or initiating branded challenges that urge users to produce videos relevant to the brand.
- YouTube: There is a huge amount of video content generated by users on YouTube. Brands may find UGC in video comments, responses to brand-related content, or by working with YouTube creators representing their brand values and target audience.
Make Your Task Easy with UGC Platforms
You can collect, curate, and display UGC in a few simple steps. And these are some benefits of using a UGC tool:
- Content Aggregation: Brands can collect UGC from diverse social media channels like Instagram, Twitter, Facebook, TikTok, and more, bringing all this content together in one centralized dashboard.
- Moderation and Curation: UGC tools offer features to moderate and curate UGC, allowing brands to select the most relevant, impactful, and brand-aligned content. This ensures that only the best content is showcased to the audience.
- Customizable Display Options: UGC tools have multiple display options and customization features. Brands can embed this curated UGC on their websites, digital screens, event displays, or marketing campaigns to increase engagement and credibility.
- Real-Time Updates: These platforms offers real-time updates, ensuring that the displayed UGC remains fresh and up-to-date with the latest content shared by users across different social media platforms.
- Analytics and Insights: These tools provide analytics tools to track the performance of the curated UGC. Brands can gain insights into user engagement, interaction, and the impact of the displayed content on their marketing efforts.
Ultimately, UGC platforms streamline the process of gathering, managing, and showcasing UGC, empowering brands to leverage authentic user generated video content effectively to bolster their marketing strategies.
Over To You
User Generated Video Content (UGVC) is videos created by users, not brands. It’s diverse- authentic and relatable—reviews, challenges, and personal stories.
UGVC is crucial as it’s cost-effective, more effective than brand-generated content, meets consumer expectations, and builds brand authenticity. Brands can leverage UGVC by showcasing it on websites, in ads, displays, and emails.
To produce UGVC, engage influencers, run contests, encourage visual content, and focus on customer stories. Platforms like Instagram, TikTok, and YouTube, are rich sources of UGVC.
